Inside Product Drive:
Your Event Guide

Next Evolution of PLG

PLG is evolving from “more signups” to “more revenue per account.” Elena Verna charts the next evolution of product-led growth: from PQLs to account-level intent, from one-size onboarding to dynamic paths, and from feature launches to outcome-driven monetization. She’ll share what changes in org design, metrics, and experimentation when AI lets the product adapt in […]

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Elena Verna

Duration 30 min

How to Monetize Your Product in the AI Era

AI is changing what customers value—and how you should charge for it. Kyle Poyar (Growth Unhinged; Tremont) distills lessons from hundreds of B2B companies on pricing and packaging in the AI era: value metrics that work, guardrails for usage-based and seat-plus models, and how to introduce AI add-ons without breaking trust or margin. Walk away […]

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Kyle Poyar

Duration 30 min

AI for Product Growth: Userpilot’s Fall Product Release Announcement

Userpilot CEO Yazan Sehwail pulls back the curtain on the most exciting product launch in Userpilot’s history: Userpilot AI. See how an AI-assisted “growth agent” detects friction, selects the next best action, and orchestrates in-product and multichannel engagement—while keeping humans in the loop. You’ll leave with concrete patterns to try and a mental model for […]

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Yazan Sehwail

Duration 45 min

6 Steps to Holistic Onboarding: How to Build Journeys That Activate and Stick

Tooltips and checklists don’t create habits—experiences do. In this talk, Kate Syuma, Founder at Growthmates and PLG advisor, shares her “6 Steps of Holistic Onboarding” framework, a case where an AI-assisted onboarding agent doubled activation, and the patterns that actually build trust and momentum. Expect concrete guidance on designing journeys that feel human (not robotic), […]

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Kate Syuma

Duration 30 min

AI Agents GTM

The rise of AI agents is rewriting the go-to-market playbook. Forget product-led growth as you know it — launching an AI agent means facing a completely different set of rules. In this session, Maja Voje (author of Go-To-Market Strategist and consultant) will share 4 critical lessons learned from $200M+ ARR worth of AI products: Why […]

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Maja Voje

Duration 30 min

Stop Trying to Vibe Code Your Way Into Product-Market Fit

You can’t vibe-code your way to product-market fit. Andrea Sáez argues for a sturdier path: Crisp problem statements, evidence over anecdotes, and experiments that reduce uncertainty instead of adding features. She’ll share practical ways to combine discovery, instrumentation, and lean builds so you find fit faster—and with less waste.

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Andrea Saez

Duration 30 min

Product + Lifecycle Marketing: Building a Unified Customer Journey

Product and lifecycle marketing should feel like one conversation with the user. Natalia Kimlickova, Senior Product Marketing Manager at Userpilot, shows how to connect product signals to lifecycle messaging so activation, expansion, and retention compound. You’ll learn the instrumentation that matters, the triggers that convert, and a lightweight workflow to align PMM, product, and growth […]

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Natalia Kimlickova

Duration 30 min

Mission Possible: How to Monetize AI (Without Breaking Your Business)

Everyone wants to monetize AI; few do it without backlash. Valueships partner Krzysztof Szyszkiewicz offers a pragmatic playbook for AI pricing: how to align price with perceived value, cover inference costs, choose the right value metric, and communicate changes to customers without eroding goodwill. Expect real examples, math you can copy, and templates for testing […]

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Krzysztof Szyszkiewicz

Duration 30 min

How We Drove Growth While Building Our Product Differentiators

CMO Daria Marinescu unpacks how her team grew reliably while building true product differentiation. This is a candid look at picking a wedge, turning product narratives into demand, and sequencing experiments so marketing impact and product moats strengthen each other. You’ll get the few metrics that matter, the bets that didn’t, and the operating cadence […]

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Daria Marinescu

Duration 30 min

Vibe Coding: A Game Changer for Experimentation and Finding Product Market Fit

“Vibe coding” lets you prototype at the speed of thought. Blanca Champetier shows how rapid, AI-assisted builds can supercharge experimentation and speed the path to product-market fit—when used with discipline. See where vibe coding shines, where it misleads, and how to wrap it in a tight loop of hypothesis → micro-build → user signal → […]

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Blanca Champetier

Duration 30 min

AI and its Impact on Product Management

AI won’t replace product managers—but PMs who wield AI will replace those who don’t. Leah Tharin explores how AI reshapes discovery, prioritization, and strategy: from synthetic research and opportunity scoring to dynamic roadmaps and outcome metrics. Come for clear examples and stay for a practical view of where AI helps, where it harms, and how […]

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Leah Tharin

Duration 30 min

No-BS Guide to Choosing the Right User Engagement Platform

Choosing a user-engagement platform shouldn’t take a 60-page RFP. Natalia Kimlickova cuts through the hype with a no-BS evaluation guide: the use cases that really differentiate tools, data model must-haves, hidden costs, and the questions vendors hope you won’t ask. You’ll leave with a short checklist and decision path you can run in weeks—not quarters.

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Natalia Kimlickova

Duration 30 min

Stop Writing Strategy Docs, Start Shipping MVPs

In the age of AI, building is cheaper than paperwork—and the teams winning aren’t polishing 40-page decks, they’re shipping. Jacob Boneta, Growth Manager at Grafana Labs, makes the case for treating MVPs as your new “strategy docs” to validate hypotheses and compound learning fast. He shares a candid operator story where an AI MVP shipped […]

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Jacob Boneta

Duration 30 min