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Stop Writing Strategy Docs, Start Shipping MVPs

Jacob Boneta
Growth Manager at Grafana Labs

About this talk

In the age of AI, building is cheaper than paperwork—and the teams winning aren’t polishing 40-page decks, they’re shipping. Jacob Boneta, Growth Manager at Grafana Labs, makes the case for treating MVPs as your new “strategy docs” to validate hypotheses and compound learning fast. He shares a candid operator story where an AI MVP shipped in days surfaced answers long before any committee could meet—and closes with a build-first rhythm you can adopt now: ship, measure, learn, iterate.

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