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Stop Trying to Vibe Code Your Way Into Product-Market Fit

Andrea Saez
Head of Product Marketing at Turtl

About this talk

You can’t vibe-code your way to product-market fit. Andrea Sáez argues for a sturdier path: Crisp problem statements, evidence over anecdotes, and experiments that reduce uncertainty instead of adding features. She’ll share practical ways to combine discovery, instrumentation, and lean builds so you find fit faster—and with less waste.

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