Product + Lifecycle Marketing: Building a Unified Customer Journey

Natalia Kimlickova
Senior Product Marketing Manager at Userpilot

About this talk

Product and lifecycle marketing should feel like one conversation with the user. Natalia Kimlickova, Senior Product Marketing Manager at Userpilot, shows how to connect product signals to lifecycle messaging so activation, expansion, and retention compound. You’ll learn the instrumentation that matters, the triggers that convert, and a lightweight workflow to align PMM, product, and growth without adding headcount.

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