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Vibe Coding: A Game Changer for Experimentation and Finding Product Market Fit

Blanca Champetier
Sr. Director of Product at Top Hat

About this talk

“Vibe coding” lets you prototype at the speed of thought. Blanca Champetier shows how rapid, AI-assisted builds can supercharge experimentation and speed the path to product-market fit—when used with discipline. See where vibe coding shines, where it misleads, and how to wrap it in a tight loop of hypothesis → micro-build → user signal → iterate.

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