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How We Drove Growth While Building Our Product Differentiators

Daria Marinescu
CMO at Sferal

About this talk

CMO Daria Marinescu unpacks how her team grew reliably while building true product differentiation. This is a candid look at picking a wedge, turning product narratives into demand, and sequencing experiments so marketing impact and product moats strengthen each other. You’ll get the few metrics that matter, the bets that didn’t, and the operating cadence that kept everyone aligned.

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