Tooltips and checklists don’t create habits—experiences do. In this talk, Kate Syuma, Founder at Growthmates and PLG advisor, shares her “6 Steps of Holistic Onboarding” framework, a case where an AI-assisted onboarding agent doubled activation, and the patterns that actually build trust and momentum. Expect concrete guidance on designing journeys that feel human (not robotic), which metrics to track beyond CTR, and quick wins you can deploy this quarter.
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