The rise of AI agents is rewriting the go-to-market playbook. Forget product-led growth as you know it — launching an AI agent means facing a completely different set of rules.
In this session, Maja Voje (author of Go-To-Market Strategist and consultant) will share 4 critical lessons learned from $200M+ ARR worth of AI products:
Why PLG alone won’t cut it → AI agents with “big adoption = big problems” need sales-led growth earlier than SaaS ever did.
Pricing that actually works → AI products can capture 25–50% of the value they create, vs. SaaS’s 10–20%. Learn how to position outcome-based pricing (and win the “How much should I budget for this?” conversation).
Ecosystem marketing for speed → How to turn one customer into ten through partners and leverage existing networks.
Small GTM teams, big $$$ → How AI-assisted workflows can sustain lean teams that are breaking all speed-to-market records
If you’re a founder, marketer, GTM expert, or operator wondering “How do I launch and scale an AI agent?” — this talk will give you the frameworks, pricing anchors, and GTM motions you need.
🔑 Takeaway: You’ll leave knowing the key differences between SaaS and AI agent GTM — and how to avoid the costly mistakes most teams make when they copy SaaS playbooks.
👉 Join us at Product Drive and get the inside track on winning in the AI agent era.
Limited seats available
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